Growing e-commerce Archives

Simple Sustainable E-commerce Practices to Introduce Into Your Business

December 14, 20220 Comments

The phrase “sustainable e-commerce” gets thrown around a lot lately. However, not many merchants truly understand what it means for their business. More online shoppers these days, especially in a post-pandemic world, are making an effort to decrease their negative influence on the environment. Curiously, what some business owners fail to realize is that consumers […]

Brand Management Strategies: 7 Fundamental Principles

December 5, 20220 Comments

In this day and age, branding has become an entire artform. Every business owner, no matter how big or small their store is, now seeks out effective brand management strategies to make their marketing more efficient. In turn, we also see a rise in the quantity and variety of branding specialists. After all, simply buying […]

Understanding E-commerce Recommendation Engine: When Customer Comes First

October 17, 20220 Comments

We all had these experiences, where we go online shopping and end up ordering way more than we originally intended. Or go on Netflix to find something to watch and then spend the next six hours binge-watching things that the platform recommended to us. So, how come these brands trick us into engaging with them […]

E-commerce Website Speed Optimization: 10 Infallible Tips Every Store Should Implement

January 31, 20220 Comments

Every e-commerce business owner knows how important it is to optimize their website’s speed to create the best user experience possible. Crafting a striking design and developing seamless functionality is only the tip of the iceberg. Maintaining an online store year-round is where most merchants will face various technical issues. To ensure flawless user-experience website […]

Website Maintenance Checklist: 20 Daily to Yearly Tasks for E-commerce Businesses

August 23, 20214 Comments

A website isn’t something you can create then sit back and wait for it to capture leads that bring your business a profit. You need to nurture and care for it to ensure your website will keep doing the job it was made for: turning traffic into sales.

How to Increase E-commerce Conversion Rate: 15+ Actionable Techniques

April 26, 20219 Comments

Are you an e-commerce rookie still starry-eyed by the launching of your business? Or an experienced entrepreneur knowing all the pitfalls of your e-commerce niche? No matter what category you belong to, the desire for your online store to run well and bring in substantial income stands first on your list. There are some practices […]

5 Multichannel E-commerce Techniques to Grow Your Brand

March 15, 20210 Comments

Multichannel e-commerce strategy revolves around selling your products on multiple platforms, including e-commerce websites, online marketplaces, social commerce channels and more. The strategy has evolved as e-commerce websites have become easier to build and as the online consumer market has splintered from the Amazon/eBay duopoly to a rich market of specialized online shopping websites.

15 Vital E-commerce KPIs for Sales and Marketing to Efficiently Monitor Your Business Performance

March 1, 202118 Comments

The success of your brand depends on how you achieve your objectives. Are you heading in the right direction? If not, where have you gone off course? In order to answer these questions you need to track Key Performance Indicators, or KPIs, for an e-commerce website, to help you estimate even the difficult-to-measure objectives. First […]

7 Psychological Copywriting Tricks for Increasing E-commerce Conversion

January 18, 20210 Comments

Psychology helps us understand human behavior. Moreover, it helps us modify our actions and words to cause certain reactions in people. This is exactly why a psychological approach can improve your copywriting. By using psychology-based tricks in writing copy, you’ll rely on more than just the assumption that your content is compelling. You’ll be relying […]