0 CommentsMultichannel e-commerce strategy revolves around selling your products on multiple platforms, including e-commerce websites, online marketplaces, social commerce channels and more. The strategy has evolved as e-commerce websites have become easier to build and as the online consumer market has splintered from the Amazon/eBay duopoly to a rich market of specialized online shopping websites.
Read more
16 CommentsThe success of your brand depends on how you achieve your objectives. Are you heading in the right direction? If not, where have you gone off course? In order to answer these questions you need to track Key Performance Indicators, or KPIs, for an e-commerce website, to help you estimate even the difficult-to-measure objectives. First and foremost, you need to monitor KPIs for sales and marketing since they’re the most important KPIs for e-commerce. Here we tell you how to track them quickly and effectively.
Read more
2 CommentsLike we’ve already mentioned – the Shopify platform is a flexible and complete solution for creating an e-commerce store. With a wide range of apps ripe for the picking at the Shopify apps store, merchants can improve default Shopify functionality and/or add a totally new one. This article is devoted to saving you time by highlighting the best apps available on the market. We hope few of them will complement your store perfectly.
Read more
0 CommentsPsychology helps us understand human behavior. Moreover, it helps us modify our actions and words to cause certain reactions in people. This is exactly why a psychological approach can improve your copywriting.
By using psychology-based tricks in writing copy, you’ll rely on more than just the assumption that your content is compelling. You’ll be relying on facts.
Do you want to write a more persuasive copy? Do you want to use psychology to turn more visitors into customers? Then, you should consider a psychological perspective while writing your copy.
Read more1 CommentShopify is the leading e-commerce platform today. As a complete e-commerce solution, it provides huge flexibility to its merchants – you can easily set up a store and sell different products, from the tangible to the virtual, all without the need to worry about proper hosting options. You can also change the look and feel of your store quickly using one of the many professionally designed Shopify themes or extend the functionality of your store by using ready Shopify apps.
Read more
3 CommentsShopify, known for its flexibility and short time to market, has become a go-to e-commerce platform for small to medium-sized e-commerce businesses. Shopify makes it simple to launch an online business, providing a wide range of out-of-the box functions. With the same simplicity and flexibility, it enables merchants to extend the functionality of their Shopify e-commerce stores by just installing ready apps from the Shopify apps store.
Read more
3 CommentsHaving a good domain score can lead to the trust of the customers that are coming to your online store for the first time. For example, if they discover that your domain authority is good they would consider your brand to be on the standard.
Read more
6 CommentsShopify is one of the best platforms that offer a wide variety of opportunities to attract more visitors to the online store, provide them with the best services, and turn them into regular customers. However, there is a but! Your website might be beautifully designed, have numerous features, and offer the most competitive terms of purchase and delivery. But if your site is slow, none of those benefits matter. Your potential customers will abandon ship without making a single purchase.
Read more
7 CommentsAs an e-commerce business owner, you probably know the amount of effort and financial resources it takes to attract visitors to your online store. SEO, advertising, social networks, and other measures are often used in an attempt to drive more traffic. But why do people visit your site only to then leave without making a purchase? We can list at least 20 reasons for this frustrating customer behavior.
Read more