The sports footwear industry is growing at shocking rates. One might even say it’s booming – flourishing both day and night. Shoe store sales continue to rise, and revenues collected by the top footwear producers has concurrently increased over the last few years. As a result, business models are being rebuilt with a focus on selling footwear online, thus enabling entrepreneurs to be closer to the end consumers. To get a better understanding of this trend, we’re going to dive deep into the secrets of the athletic footwear industry giants.

The brand that gives you wings is estimated at $10.4 billion according to Forbes and is present in 171 countries today. However, this brand never rests on its laurels – it not only continues to command the field, but conquers new markets, creates new kinds of activities, and travels the world, leaving all its closest competitors far behind. You guessed it right – we’re talking about Red Bull, and today we’ll do a Red Bull business analysis to reveal its secrets to you.