UX

Learn how to shape ecommerce UX around real shoppers, so the path from product discovery to checkout feels natural.

A product page is one of the most important pages on your ecommerce website. A compelling ecommerce product…

Anastasia Zhuk 11 Feb, 2026

It’s a common misconception that you have to sell a wide range of products in order to secure…

Anastasia Zhuk 20 Mar, 2026

What is your favorite go-to device for entertainment & shopping: a laptop, tablet, or phone? Our guess? You…

Anastasia Zhuk 24 Jan, 2026

The ecommerce graphic design always forms the first impression. This is why you need to develop a corporate…

Anastasia Zhuk 22 Jan, 2026

There are three responses to a piece of design – yes, no, and WOW! Wow is the…

Anastasia Zhuk 06 Jun, 2026

As visual creatures, we tend to judge a book by it’s cover. In ecommerce, your homepage is the…

Anastasia Zhuk 05 Feb, 2026