The Magento platform, released in 2007, has not only changed the entire e-commerce sphere, but also occupied leading positions on the market. So, why this CMS attracts hundred of thousands entrepreneurs around the globe?

History of Magento and Background of the Issue

The history of Magento is a success story of how a small IT company in just a couple of years has become No. 1 in Open Source segment of e-commerce solutions. Intellect, creativity and hard work of the young professionals made this success possible.

This story begins in 2001, when young student from the US Roy Rubin began to work in the Internet, doing installation and automatization of online stores. Couple months later, he founded the company Varien Inc., which was renamed to Magento in 2010. Just few years later Magento was recognized as one of the leading companies providing services for design and development of online stores based on osCommerce (“Open Source Commerce”). Combination of PHP and MySQL was chosen as a development tool.

A real breakthrough happened to the company in 2006, with decision to create its own platform for building online stores – Magento Commerce. At approximately the same time, Magento established an office in Ukraine and this way doubled the total number of employees. It was Ukrainian office that turned into the main force, where the complete development process was taking place itself – from the moment of obtaining specifications of the project to its testing and publication. Magento is an internationally acknowledged product that Ukrainian developers can be fairly proud of today.

The dynamics of the company’s growth is impressive – in the next 5 years, the number of employees increased from 3 to 250. Without any doubts, 2011 was very successful for Magento. The platform has demonstrated constant growth since its creation and without signs of slowing down. After Magento was acquired by eBay and integrated into X.commerce system, its popularity has grown in several times. Many companies began to use Magento, bringing it this way to the leading positions on the international market.

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If you only have an idea to create your e-commerce website or already have a brick-and-mortar business which you want to transfer into online, Whidegroup’s qualified IT-specialists are ready to help you. It may seem rather difficult to find a remote development team with skills that perfectly match your company’s goals and needs, but give a try to work with Ukrainian specialists and make sure they are a good fit for you. Whidegroup is ready for establishing of professional relationship with companies from the EU, USA, Canada, Australia, UK, and all over the world.

Popularity of Magento and Its Position Among Other CMSs

Today, users are searching the word “Magento” in Google search engine more often than the “e-commerce”. The main mission of this software is achieving everyone’s prosperous activity in the world of e-commerce, and company’s goal is to be a part of the result.

Consequently, 250,000 Internet projects with a total turnover of more than $50 billion per year are built on Magento, which makes it optimal CMS for online stores with a double advantage comparing to the closest competitors in amount of installations. More than a million functional websites are created on Magento now. Development of the platform is supported by an extensive network of partners, an active development community and a huge number of additional modules available on the Magento Marketplace.

Thus, Magento is leading among other platforms with 25.1% of the total market. At the same time, 4% of sites use the multifunctional Magento Enterprise Edition, which means that the number of large corporations that choose Magento increases.

Competing platform WooCommerce follows very closely and has 26.5%. It can be explained with the fact, that WooCommerce is easy and simple to implement, since it doesn’t require such professional development skills as Magento does. However, with Magento you have more extended range of variations how it is possible to customize and upgrade your e-commerce website to make it more solid. So, Magento still wins, due to all the advantages over the other platforms that guarantee stable leadership for a long time.

The third and fourth places went to Shopify and Prestashop with 10.9% and 9.4% accordingly. These four platforms take three fourth of the market.

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At the moment, Magento confidently maintains its leadership. Business giants like 20th Century Fox, Gap, Lenovo, Longines, Nestle Nespresso, Nokia, Olympus, Samsung, Skype and Time Out also made their online stores on the Magento platform. Therefore, if top-companies choose Magento, maybe it’s time for you to choose it with Whidegroup? Our company specializes in e-commerce consulting, web and mobile development, UI/UX design and support services.

Useful Features of the Platform

Leading position of Magento is facilitated by high flexibility and manageability of the platform as well as by the absolute absence of necessity of long and messy work with code. This makes it possible to provide buyers with maximum convenience and minimal time and money expenses. Reliability is also one of the key advantages – Magento supports PCI DSS, a security standard for the payment card industry, which is very important for stores that have to deal with credit cards’ data.

You can use either a free version of the platform or a paid one: Open Source version, which delivers performance and features required to meet basic commerce needs of business, or Enterprise version with enhanced functionality and support for your online store. If you have to chose between Open Source and Enterprise versions, firstly you need to determine what goals you set for your online marketplace. If your shop will attract no more than 1000 unique users per month and the average monthly number of sales will be close to 100, the Open Source version is more than enough. If to talk about the Enterprise version, it has some advantages over the Open Source, such as availability of:

  • Gift certificates and cards
  • Customer segmentation, as well as hosting of private sales for certain groups of customers
  • Included functionality for wholesalers and distributors
  • Opportunity to encourage regular customers by providing with them bonus points for purchases in your online store

Magento is applicable many areas: online media, content portals, intranet portals, corporate websites, online stores and a lot of others. This explains, why the most popular e-commerce CMS should possess a lot of benefits to suit all the requirements. Thus, there are reasons why Magento is considered as an ideal platform for these goals:

  • 1. Powerful marketing tools. Magento allows to increase customer interest, stimulate repeated sales and encourage regular customers, systematically and effectively increasing their LTV.
  • 2. Multilingual and multicurrency support. Magento supports an unlimited number of online stores’ types for different markets in following ways: multilingualism, support for multiple currencies and taxation systems. Likewise, it is possible to maintain warehouse and management accounting in one currency and display them on the site in another (including at the buyer’s option). Also, you can assign different currencies for pricelists of different showcases and manage the exchange rates (manually and automatically with an updating according to the schedule), as well as work with tax rates at the level of the region, country or postal code, which depends on the type of sale (e.g., wholesale or retail sales, can be taxed in different ways) and goods (for example, “tax on medical equipment”).
  • 3. SEO friendly. Magento is configured for best indexing and ranking process of search engines. Convenient SEO allows to have the full control over HTML markup, setting an individual HTML template for a particular product or commodity section is also possible. You can set custom parameters of search optimization for each page (product, section or text section), which allows you to specify a separate URL-address for each item and its section. Magento automatically creates a sitemap in XML format, which is necessary for search engine robots.
  • 4. Adjustable product catalog. Magento is suitable for stores with any assortment: household appliances and electronics, fashion, food retail, kids’ stuff, etc. Flexible catalog is ready for sale of different types of goods: simple, configurable, digital, in sets and kits. The ability to specify various attributes (properties) for goods, grouping the goods into sets, configurable products – products with selective properties (for example, color and size for clothes, the amount of memory for electronics, etc.) Availability of wishlist, shopping cart and ordering, personal cabinets of buyers, buyers’ recommendations for goods, suggestions of related products (cross-sales).
  • 5. Powerful search tools. Search and navigation instruments are aimed to help the client quickly find the right products in online store.
  • 6. Scalability and Flexibility. Projects on the Magento platform are capable to withstand high loads: the influx of visitors during stocks and sales, a large number of orders, constant users’ activity. Sites work fast, so they are better ranked in search engines.
  • 7. Multichannel. Nowadays, buyers require integrated presence of retailer on all sales stages and appreciates this. Magento supports all the main scenarios of multichannel interactions of a buyer with store, providing up-to-date information and qualified services on all available channels.
  • 8. Extensive integration opportunities. The platform is a leader among ready-made integrations with e-commerce services. This allows to provide customers with a convenient and recognisable service, a variety of payment and delivery methods since launching of online store .
  • 9. Unified order processing system. The order management system (OMS) allows customer to fully control processing of their order in any interaction channel, make changes and perform returns easily and conveniently.
  • 10. Modularity. The system is initially designed for a modular architecture, the core consists of several modules and can be easily extended with third-party plug-ins (paid and free) which you may found on the vendor’s website. Also, there is a possibility to import and export data – Magento DataFlow is an object-oriented library that allows the programmer to write their own import and export modules.
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All these advantages explain the high influx of customers into stores based on Magento. The platform continues to strengthen its leadership on the e-commerce market, so next year is likely to be even more successful for Magento.

Summing Up

Investing in Magento gives great chances of success – more and more entrepreneurs realize all the benefits of Magento, and move their businesses to this platform. If you’re looking to start a new project, or you already have a Magento site that needs work, Whidegroup offers you a broad range of e-commerce services. You can find them right here. With Whidegroup you will get:

  • – Certified Magento developers with an average 5+ years experience;
  • – Many completed projects and knowledge of all Magento development aspects, design, and integration;
  • – Advanced support and maintenance.

Altogether, it is worth to note that Magento really stands out among other platforms. First of all, it’s due to its ease of use, huge functionality and constant support. Also, Magento provides you with powerful marketing and SEO optimization tools, multilingual and multicurrency support, flexibility, scalability, wide opportunities for integration, a huge number of additional modules and a lot of other awesome features. And all this is available to you even in the free Open Source version – that’s the reason to opt for it. Magento is a good solution for your online store, which has been proven by representatives of both small-, medium-sized businesses and even world’s top companies.

Build the ultimate Magento experience with IT-professionals from Ukraine.