Attracting new customers is only part of ecommerce growth. The next challenge is turning them into repeat buyers and keeping them engaged over time. Gift cards can help with both. They work as a flexible retention and promotion tool: you can use them to encourage first-time purchases, reward loyal customers, win back inactive buyers, or […]
Starting an online clothing business is an attractive opportunity for upcoming merchants to make money, since it is much easier than running a brick-and-mortar store. It also means the startup costs are much lower, because you won’t need to pay rent, utilities, or hire as much staff. But how much does it cost to start […]
Studies consistently show that website speed has a significant impact on user experience and conversion rates. For example, Cloudflare found that websites loading in 2.4 seconds convert three times better than those loading in 5.7 seconds: 1.9% versus less than 0.6%. Additionally, Google has stated that page speed is an important ranking factor, meaning that […]
As an ecommerce business owner, you probably know the amount of effort and financial resources it takes to attract visitors to your online store. SEO, advertising, social networks, and other measures are often used in an attempt to drive more traffic. But why do people visit your site only to then leave without making a […]
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