User-friendly, responsive, stable, and fast — we design Magento 2 storefronts around your brand, customer journeys, and business requirements.
Our Magento design services cover:
As a website design company, we can join your project at different stages, from initial UX research to final design implementation on your Magento store. Depending on your needs, a project scope can cover the full storefront or specific pages, flows, and blocks.
We review common shopping paths on your Magento website to see where users may get stuck. You receive a prioritized list of UX issues and recommendations, supported by examples from your own store.
We analyze your business model, catalog, front-end integrations, and target audience to define the storefront structure and design scope. You get a recommendation on the right balance between ready-made Magento layouts and custom design.
Our Magento website designers account for your catalog, customer journey,and Magento-specific constraints, including third-party extension logic. The scope covers up to ten ecommerce pages, selected around your store requirements and shopping flows.
We design mobile-friendly Magento interfaces for clear browsing, filtering, forms, and checkout on smaller screens. For PWA projects, we also cover app-like interactions and installable storefront behavior. create responsive layouts optimized for touch-based interactions on small screens, including navigation, product browsing, filters, forms, and media assets.
After design approval, Whidegroup can implement your layouts as a custom Magento theme. Our developers connect the interface with Magento’s front-end architecture and existing extensions, then prepare the theme for testing and launch.
We redesign Magento storefronts from scratch or keep strong existing elements when a full visual reset is unnecessary. If analytics data is available, we compare page performance to identify where the redesign should focus first.
See how Whidegroup improved Magento storefront usability through a product discovery redesign and a custom marketplace UX project.
The client wanted to refresh their store design without losing the familiar look customers already knew.
Scope of Work:
Results:
A tutoring marketplace needed a clearer user experience for finding classes, booking lessons, and contacting teachers.
Scope of Work:
Results:
Web Manager
" Because of Whidegroup's dedicated assistance, the platform rarely presents bugs despite processing a large volume of orders. They have had a very positive impact on our system "
Head of IT-department
“ Cooperating with the Whidegroup to redesign our website was a fantastic journey. Their specialists modernized the site's appearance without compromising our brand identity. So, our customers now enjoy a more engaging and up-to-date shopping experience. “
Chief Architect and Managing Director
“ Deliverables are always high-quality and Whidegroup has contributed significantly to the project’s overall success. Strongly recommend to engage them! ”
Product Manager
“Even such a tricky task like the realization of a custom logic for shipping costs estimation didn’t put Whidegroup in a tough spot. As a result, all five extensions were delivered on time and without deviations from the initially estimated cost.”
We break the project workflow into clear steps, ensuring that your Magento site design aligns with your business goals.
Discovery
Our team begins with reviewing your business objectives, target audience, and brand guidelines to define the project scope.
Project planning
We create a detailed project roadmap, outlining timelines, resources, and deliverables to ensure on-time execution of each milestone.
Wireframing and prototyping
We develop store visuals to map your store’s structure, layout, and functionality.
Design creation
Once the prototype is approved, we move to design creation, aligning visuals with your brand book and project requirements.
Development
If you need development services, our Magento developers transform the design into a working store’s interface.
Testing and quality assurance
We test your storefront for functionality, speed, and critical shopping flows.
Deployment
After final approval and testing, the completed storefront moves to production.
Every click, swipe, and scroll on your site should be intuitive, ensuring nothing gets in the way of conversions.
Let's create a custom design for your store that attracts, engages, and converts!
Whidegroup adapts Magento website design to different ecommerce industries, catalog types, and shopping scenarios.
What does custom Magento design include?
Custom Magento design can include UX audit, storefront structure planning, UI/UX design for key ecommerce pages, mobile-first layouts, focused interface fixes, or a full store redesign.
For existing stores, the scope of Magento ecommerce design services may focus on navigation, product discovery, checkout, or page layout issues.
For new or redesigned stores, Whidegroup defines the interface around the catalog, customer behavior, and Magento-specific requirements.
How long does it take to design a Magento 2 website?
A Magento ecommerce website design project typically takes one to eight weeks, depending on the scope. The timeline depends on:
How much does custom Magento website design cost?
Custom Magento website design typically costs $1,800–$3,200 for the scope covered by Whidegroup’s standard design packages.
The final estimate depends on UX research, page count, mobile adaptation needs, and integrations that require custom interface design.
Can you integrate custom features into my store design?
Yes. We can design interfaces for third-party Magento extensions and custom features so they integrate visually with your existing storefront.
Can you work with our existing Magento theme?
Yes. We can design improvements around an existing Magento theme when its structure supports the required changes. If the current theme limits the desired updates, we would recommend customization or a new theme implementation.
How does design impact my store’s performance?
Design decisions such as layout structure, asset sizes, and animations can affect loading behavior and visual stability. Google assesses these aspects of page experience using Core Web Vitals (CWV): Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS).
Although design has some influence on website performance, the final results depend on implementation and other technical factors, including front-end development, hosting, caching, and third-party resources.
Will a new design affect my store’s SEO?
A new design can affect SEO when its implementation changes URLs, content structure, navigation, internal linking, or other technical elements.
The visual design itself is only one part of the change. The development team should preserve important SEO elements and manage any URL changes correctly. For example, Google recommends creating redirects when URLs change.
How do you deliver design files?
We deliver high-fidelity designs in Figma, covering the agreed pages, design specifications, and implementation documentation.
As part of our Magento UX services, we also document critical interaction paths, such as the checkout flow, to ensure your team can implement the designs without any ambiguity.
Do your design services include conversion rate optimization (CRO)?
Yes. We incorporate CRO principles into our Magento user experience services to support key conversion paths.
We use findings from UX research and audits to identify storefront issues that may prevent customers from completing their intended actions. Depending on the project, CRO can include improvements to:
What do you need from us to start a Magento design project?
We need your project requirements, brand guidelines, target audience information, catalog structure, and a list of planned integrations or custom features. For an existing-store redesign, we also review your current storefront and Magento setup.
If you already have wireframes, Figma designs, or another visual reference, we can use those as the starting point.
What is the difference between Magento design and theme development?
Magento design defines how the store’s user experience and visual interface, while theme development turns those approved designs into a functioning Magento storefront.
Design typically covers UX, layouts, components, visual styles, responsive states, and user flows. Theme development handles the front-end implementation, templates, styling, JavaScript behavior, and Magento integration required to make those designs work.
Find solutions to common Magento challenges and insights to maximize your store’s potential.
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Anton Zhuk
Ecommerce Solutions Architect
