Expert Magento Development Services
For established Magento stores that have outgrown standard platform capabilities. We resolve accumulated technical debt and improve the foundation for ongoing development.
Who We Work With
Trusted by Ecommerce Businesses
What Magento Development Services Do We Offer?
Whidegroup improves existing Magento functionality and develops what the platform doesn’t provide out of the box.
We migrate storefront from Luma, develop, and customize the Hyvä Theme, covering design, extension adaptation, Hyvä Checkout setup, and custom modules development.
We connect Magento with ERP, CRM, PIM, payment, shipping, marketplaces, and other third-party systems. When no suitable connector exists, we build custom API integrations around your business workflows.
Whidegroup customizes existing Magento 2 extensions or builds new ones, then verifies compatibility with your store architecture.
For service providers, our team develops commercial extensions and submits them to Adobe Commerce Marketplace.
We review database queries, custom code, media, third-party integrations, server configuration, and caching to identify the source of slowdowns. Optimization focuses on the affected areas; the rest of the system stays as is.
We develop storefronts within Magento 2 native architecture and optimize them for Core Web Vitals (CWV), search engine crawling, machine readability, and cross-device consistency.
Our designers start with UX research, translating findings into wireframes and prototypes. UI design, responsive layouts, and developer-ready specifications complete the process.
Whidegroup strengthens security across custom code, integrations, admin access, and server infrastructure. For active compromises, our average emergency resolution time is 2.5 hours.
Our Magento maintenance includes store monitoring, security patch updates, issue resolution, and emergency response. Advanced plans extend to speed optimization, extension management, and custom development.
We provide specialized support for Magento 1 stores, covering security, performance optimization, extension management, custom development, and issue resolution.
Why Magento 2?
| Feature | Business benefit |
|---|---|
| Complex Catalog Management | Manage large catalogs, product attributes, bundles, and complex configurations. |
| Multi-Store Management | Run multiple brands, regions, or B2B and B2C storefronts from one backend. |
| Open API and Modular Architecture | Connect Magento with ERP, PIM, CRM, marketplaces, and other business systems. |
| Open-Source Flexibility | Extend and customize the store beyond standard platform functionality. |
Our Success Stories
The examples below highlight the technical challenges we solved and the results achieved for our clients.
Advanced Product Customizer for a 60K+ SKU Jewelry Store
With 150+ variations per model, the store aimed to make product configuration easier for shoppers and reduce the size of its image library.
Scope of Work:
- Custom jewelry configurator
- Mageworx extension customization
- Dynamic product images and content
- Real-time price updates
Results:
- 67% lower media volume
- 2× fewer product option templates
- Easy catalog scaling
Hyvä Theme Migration for a Garden Plants Store
We moved the store from a heavy Porto theme to Hyvä, brought the new design to life, and improved CWV without changing the business logic.
Scope of Work:
- Magento version upgrade
- Porto-to-Hyvä theme migration
- Third-party extension and custom code adaptation
- UI/UX redesign implementation
- Performance optimization and CWV improvements
Results:
- Lighthouse performance score: 67 → 94
- LCP: 3.7s → 1.5s
- CLS: 0.158 → 0.006
- 97% of URLs rated “good” by Google
- Organic rankings improved and paid advertising costs decreased
Multi-Store Development for an Electronics Business
As Fonejoy expanded retail and wholesale sales through its own websites, Amazon, and eBay, stock synchronization became more complex.
Scope of Work:
- Magento multi-store setup
- Amazon and eBay integration
- ERP and inventory synchronization
- Custom product management workflow
- Store performance optimization
Results:
- 6 stores within one Magento installation
- Stock updates synchronized between sales channels
- Marketplace and website management centralized in Magento
- Less manual work for product management
Extension Development for a Cryptocurrency Payment Provider
Savvy needed a cryptocurrency payment extension for Magento as part of a multi-platform gateway suite built on its API.
Scope of Work:
- Magento extension development
- Savvy API integration
- Crypto payment flow implementation
- Marketplace release support
Results:
- Crypto payment extensions launched for 5 ecommerce platforms
- 3,000+ merchants onboarded
- $10M+ processed in crypto
- Extensions adapted to ongoing Savvy API updates
Prioritize Your Magento Improvements.
We'll identify what to fix first and explain why.
Why Whidegroup for Developing Magento 2 Solutions?
We make development decisions based on both technical performance and day-to-day operations.
Our Magento Development Process
Our team keeps you informed throughout the project, with clear milestones, defined deliverables, and opportunities to review progress.
- STEP 1
Business process and goal discovery
We discuss your operations, challenges, and desired outcomes.
- STEP 2
Magento setup assessment
We review your store architecture, customizations, extensions, integrations, code, and infrastructure to identify constraints and opportunities for improvement.
- STEP 3
Solution planning
We propose the most practical approach based on the assessment: optimization, ready-made extension implementation, or custom development.
- STEP 4
Iterative development
Our designers and developers work in stages, adjusting the implementation as requirements and technical needs evolve.
- STEP 5
Staging testing
We test all features on staging, document before-and-after results, and address identified issues before deployment.
- STEP 6
Production deployment and validation
After final approval, we deploy the changes to the live store and verify that the functionality works correctly in production.
- STEP 7
Post-launch support
We provide a free support period to address issues that may emerge after launch and make necessary adjustments.
Specialized Magento 2 Development for Your Industry
With 14+ years in ecommerce, we adapt Magento 2 development to the realities of each industry and business model.
Magento Development Services FAQ
How long does it take to develop a custom Magento ecommerce website?
A custom Magento 2 website typically takes at least three months to develop. Larger projects with complex business logic or multiple integrations may require more than sixth month.
The actual timeline depends on:
- Catalog complexity
- Functionality and design requirements
- Integration number
- Customization level
We define the project timeline and milestones based on the project scope.
How much does custom Magento development cost?
Custom development starts at about $1,000 for small feature updates or UX improvements. Most mid-sized builds typically range from $10,000 to $20,000. A complex Magento 2 store with a bespoke theme, deep customization, or a scalable ecosystem can exceed $80,000.
Can you integrate Magento with ERP, CRM, and PIM systems?
Yes. Whidegroup integrates Magento with ERP (enterprise resource planning), CRM (customer relationship management), and PIM (product information management) systems, including SAP, Microsoft Dynamics, Salesforce, Akeneo, and Pimcore. When the system you use lacks a ready-made Magento connector, we can build custom API-integration for your store.
Does Whidegroup provide support and maintenance after project completion?
Yes. We provide one to three months of free support, depending on the project scope, to address issues related to the delivered solution.
For ongoing maintenance, you can choose one of our Magento support plans. Depending on the plan, our team can monitor your store, resolve technical issues, apply updates and security patches, and optimize performance.
Our business requires lots of custom features, can Magento handle them while maintaining great performance?
Magento 2 can support complex custom features while maintaining good performance, but this combination depends on how the new functionality is designed and implemented.
Inefficient code, database queries, third-party integrations, and poorly configured infrastructure can slow down a store as it grows. That’s why we identify performance bottlenecks in the existing Magento architecture and optimize the affected components before adding new customization.
Who will manage my project?
Each development project has a dedicated Project Manager (PM) who understands Magento and your store requirements. Our specialist coordinates the development team, manages tasks and resources, tracks progress, and keeps you updated throughout the project.
What’s the difference between Magento Open Source and Adobe Commerce?
The key difference between Magento Open Source and Adobe Commerce is the level of built-in functionality.
- Magento Open Source provides core ecommerce features such as product and catalog management, shopping cart and checkout, order management, payment and shipping configuration, and basic customer management.
- Adobe Commerce includes the Magento Open Source core and adds advanced capabilities for larger and more complex businesses, including B2B functionality, customer segmentation, and advanced content management.
Tell Us About Your Project.
We'll respond without delay.
Anton Zhuk
Ecommerce Solutions Architect