Blog - Whidegroup

15 Vital E-commerce KPIs for Sales and Marketing to Efficiently Monitor Your Business Performance

March 1, 202115 Comments

The success of your brand depends on how you achieve your objectives. Are you heading in the right direction? If not, where have you gone off course? In order to answer these questions you need to track Key Performance Indicators, or KPIs, for an e-commerce website, to help you estimate even the difficult-to-measure objectives. First […]

Magento Tutorial for Beginners: Your Guide to Building and Managing an E-commerce Store in Magento

February 16, 20210 Comments

Magento is one of the best e-commerce platforms in the market. It’s a fact! The proof? How about the 200+ thousand live stores or the thousands of professional developers who are constantly working on improving and customizing the platform’s functionality? For more than 10 years we have been developing, upgrading and scaling online stores built […]

Top Shopify Apps to Efficiently Run Online Business in 2021 (Part 2)

February 1, 20212 Comments

Like we’ve already mentioned – the Shopify platform is a flexible and complete solution for creating an e-commerce store. With a wide range of apps ripe for the picking at the Shopify apps store, merchants can improve default Shopify functionality and/or add a totally new one. This article is devoted to saving you time by […]

7 Psychological Copywriting Tricks for Increasing E-commerce Conversion

January 18, 20210 Comments

Psychology helps us understand human behavior. Moreover, it helps us modify our actions and words to cause certain reactions in people. This is exactly why a psychological approach can improve your copywriting. By using psychology-based tricks in writing copy, you’ll rely on more than just the assumption that your content is compelling. You’ll be relying […]