Magento is known as a big player in the e-commerce world. The platform has rich functionality with dozens of customization opportunities offered to its customers. Still, there are some factors that require extra focus from entrepreneurs when composing or scaling their Magento store. So, why is Magento theme development a subject for discussion among many experienced business leaders and marketers?

Magento theme design is crucial for your website. A well-built and fully functional e-commerce store usually attracts more customers, thus leading to higher turnover and profits. It is also worth mentioning that most online shoppers report they will not return to a website after a disappointing user experience. In other words, the more stunning, convenient, and feature-rich your website is, the better.

That is the point at which the question about customizing Magento occurs. Which option is better to fit your unique requirements? Should you choose a custom Magento theme or ready-made templates? In this article, we will dive into the benefits and drawbacks of selecting each option.

If you are unsure where to start and want to investigate some basics of the platform before building your first e-commerce store, you can explore our Magento tutorial for beginners.

Types of Magento Themes

When it comes to the types of Magento store design, you’ll have to choose between ready-made Magento theme templates and custom themes built from scratch in accordance with your requirements.

But what type of Magento theme design can help you get top-notch visuals and a brilliant interface? What is the best solution to showcase your brand identity and values? Let’s compare these two options and weigh their pros and cons below.

Ready-Made Magento Themes: Pros & Cons

Various online resources offer numerous theme templates that can be customized according to your requirements and used quickly. These are usually ready-made themes designed to fit different industries. For example, if you own an accessories and clothing store, you can choose any premade fashion theme. In this case, you will get a ready-made template with the design and functionality that meet the requirements of the most up-to-date fashion industry trends. Your website will have a style, layout, and pages that are common to your niche and that can represent your products in the best way to encourage your customers to make purchases.

Once you shop for a prebuilt Magento store template, you need to install it and select font options, brand colors, and layout styles to customize your default theme. After making these selections, your website design is ready, and you can move on to the next step, namely, adding your products. Although the process of editing a new theme is easy and straightforward, using it still has some drawbacks. Below, you can find a list of pros and cons of using a standard Magento theme template.


  • Ease of use. You only need to download a chosen template and start customizing it according to your needs. You don’t need to create a unique theme from scratch. As a rule, templates have a drag-and-drop functionality, so you don’t need to have a technical background to start using them.
  • Functionality. Most templates include diverse features and integrations. If you feel comfortable using some basic functionality for your online store, predesigned pages may be a nice choice.
  • Time-saving. Templates are the fastest solution for any website since there is no need to create a Magento theme from scratch. If you need to open your ecommerce store within strict deadlines, premade themes will help you develop your product in no time.


  • Quality issues. When uploading a premade Magento theme, you can’t be sure of its high quality. Even minor functionality issues can cause glitches and worsen the user experience in the future.
  • Customization limits. You can hardly implement all the features you want in a ready-made theme. Templates usually have premade layout options, so you might fail to insert the content you truly need.
  • Features you don’t need. Although most templates look well-designed and stylish, most of them have a universal Magento theme design. This means you may often get the functionality you really don’t need in your e-commerce store. As a result, your Magento ecommerce website might be slowed down for no reason.
  • Lack of uniqueness. Predesigned themes are available to a large audience. Therefore, you may find hundreds of websites using the same theme. Consequently, standing out from the crowd of competitors becomes more challenging.
  • Limited branding. To represent your brand, it is crucial to have a large package of professional instruments for customization. However, Magento theme design based on the templates usually has a narrow functionality.
  • Limited support. Ready-made templates often have limited support options. What if you or your customers face a technical issue when using your website? Solving the problem with a template your website is based on might take you much time and effort.
  • Learning issues. Although using templates doesn’t require any technical background, you still need to spend some time learning.

While ready-made templates are convenient and often more cost-effective, they are typically used by multiple users. If you want a unique look and additional customization, opting for a custom Magento theme development is usually more beneficial.

Custom Magento Theme Design: Pros & Cons

Unlike the ready-made Magento themes, the customized one allows you to create a custom Magento design for your online store. You can use as many elements as you want to create a unique look for specific pages, and customize other aspects of your online store.

If you want your e-commerce website to look original and have top-notch functionality, you can choose the custom Magento design solution. With the help of professional Magento theme development services, you can transform your vision into a highly functional, branded online store.

Here is a list of pros and cons of using a custom Magento theme development for your e-commerce website:


  • Fully tailored to your brand. With a custom Magento theme design, you can take full control over your website’s design and functionality. You can customize every element of your e-commerce store and make it perfectly fit your brand identity. It includes a color palette, fonts, logos, and all other design parameters.
  • Enhanced functionality. Your website will have all the functions and options you need. For example, with a custom Magento theme, you may have unique product pages, and innovative search options. In other words, you get the freedom to make your website as powerful as you want to tailor it to your business needs.
  • Scalability. When your business starts growing, you might require more advanced solutions. While predesigned templates often have particular functionality limitations, custom Magento theme design gives you more flexibility and scalability to grow. You will have an opportunity to add new features and adjust your e-commerce store to the latest market trends.
  • SEO optimization. Using a custom Magento theme makes your website more SEO-friendly: it has better visibility and gets higher rankings on search engines. As a result, your e-commerce store attracts more traffic, resulting in increased ROI.
  • High overall quality. When it comes to buying templates online, you never know how good they are. However, customized Magento theme design performed by a reputable Magento development company will help you build a premium quality online store.
  • Support. When using expert Magento theme development services, you can easily manage the customization and any complexities of the e-commerce store. This way, you can get help with fixing any errors quickly.


  • Higher cost. Magento theme development requires more time and expertise. Therefore, it is usually more expensive than buying predesigned templates. It is important to note that Magento development cost also depends on your website requirements and needed features.
  • Longer development time. Magento customization takes time because it involves planning, designing, and development stages to make sure the final product meets all your requirements.

The final decision between website templates and custom Magento design depends on different factors, including your budget limits, timeline, desired uniqueness, and the technical requirements of the final product.

Enhance Your Business Potential With Magento Theme Development

Custom Magento theme design offers significant benefits for businesses. But how can custom themes improve your e-commerce project?

Strengthen your brand with a unique design

Bringing your creative ideas to life can help you customize your website and develop a truly unique branded user experience that highlights your business values, mission, and value proposition. It will allow you to stand out from your competitors, have an original website with all the needed functions available to your customers. Professional Magento theme customization can reflect your brand’s unique style and appeal to your target audience.

Boost website performance

Not only should your e-commerce store be well-designed and stylish. It must load fast and provide a smooth and trouble-free browsing experience for your website’s visitors. Magento theme development is performed exactly for these purposes.

Elevate user experience

When using a custom theme, you can always be sure your website performance is smooth and reliable. Moreover, a branded website can help you significantly improve navigation, add the most up-to-date functionality, and provide a seamless shopping experience for your clients that leads to better user experience and higher conversions.

Being fully responsive is a must for any modern e-commerce website. Your online store should work perfectly on most types of devices with different operating systems, screen sizes, and other parameters. Custom Magento 2 theme development can help you achieve these goals.

Integrate third-party tools

Custom themes can be integrated with dozens of Magento extensions and services. They allow you to get many additional features and functionality to suit all your business needs. Common third-party integrations include the following:

  • Payment gateways: Magento theme customization allows smooth integration with payment gateways like PayPal, Stripe, or
  • Shipping providers: Custom themes can connect with popular shipping providers such as FedEx or UPS. Your customers will get access to accurate shipping rates and tracking information.
  • Analytics and reporting tools: Customization involves the possibility of integrating with tools like Google Analytics or Kissmetrics. As a result, you can receive more information about website traffic, sales, and customer behavior.
  • Social media integration: You can connect your store with social media platforms like X or Instagram. Your customers will have extra options for sharing products, leaving reviews, and engaging with your brand.

It is important to note that predesigned Magento templates also allow different types of third-party integrations. Still, the conflicts and incompatibilities with diverse tools might often occur. As a result, you may face serious errors and bugs when using premade themes.

The good news is that in case you choose a custom Magento theme design, you have full access to your theme. Consequently, you can edit the code and manage your theme according to the unique needs of your business eliminating any incompatibility issues with third-party solutions. This approach ensures smoother and trouble-free performance of your website. In rare cases when a certain bug appears, it is easy to detect and fix it.

Customizing Your Magento Theme Design: How to Get It Right

Magento 2 theme development is usually a complicated process. You need to take into account numerous parameters to make sure the final template for your website has a flawless performance. Here is what it is necessary to take into account:

Carefully select colors and fonts

Using diverse colors from a similar color palette can easily make your website look unprofessional. The same rule works for typography, styles of images, and other visual parameters. Therefore, it is crucial to follow all the rules of your brand book when working on your website design.

Make sure to follow responsive theme requirements

Being responsive on all types of devices is crucial for any e-commerce website. You need to keep in mind all responsive theme guidelines to make sure your website looks good on most types of desktop and mobile devices. This includes using fluid grids, flexible images, and media queries.

Customize header and footer

It is always a good idea to customize the header, footer, and other elements of your Magento theme. For example, you can include custom navigation menus, integrate social media icons, or add a search bar to the header. You can also consider incorporating links to key pages, essential contact details, or copyright information in your website’s footer.

Test and fix issues in your Magento theme

After you’ve developed your custom Magento theme, it’s important to perform testing to verify its functionality and eliminate any bugs. The theme must be tested across various devices and browsers to confirm seamless operation.

Magento 2 theme development is often a challenging task, even for some experienced users. That’s why for this kind of Magento store customizations you should either have in-house developers or outsource an experienced development team that will do it for you.

How a Professional Magento Company Can Help You

Magento custom design is focused on creating a unique visual appearance and user interface for Magento-based e-commerce websites. This includes developing a theme that aligns with your brand’s identity, meets unique business needs, and improves the overall user experience. The crucial aspects of Magento theme development include the following:

    • 1. Visual design. Creating a distinct look and feel for the website, including color scheme, typography, layout, and graphic elements that reflect your brand’s identity.
    • 2. User experience. Designing intuitive and user-friendly navigation and ensuring that the site is easy to browse, search, and shop from.
    • 3. Responsiveness. Making sure the developed theme is fully responsive and works seamlessly across various devices.
    • 4. Customization. Tailoring the theme to include specific features, functionalities, and customizations that are unique to your business’s needs. This includes custom product pages, unique category layouts, and specialized checkout processes.
    • 5. Integration. Ensuring the theme integrates smoothly with Magento’s core functionalities and every third-party extension or module you need.
    • 6. Performance optimization. Developing the theme with fast load times and optimal performance which is crucial for user satisfaction and SEO.
    • 7. SEO friendliness. Building the theme with best practices for SEO in mind, including clean code, proper meta tag usage, and other on-page optimization techniques.
    • 8. Cross-browser compatibility. Making sure the theme works consistently across different web browsers.

Creating a custom Magento theme design usually involves collaboration between web designers, developers, and business stakeholders. The process is targeted to make sure the final product meets all your requirements and provides an engaging shopping experience for your customers.

If you start cooperation with an experienced Magento company, all the rules of Magento customization will be strictly followed. Moreover, developers, designers, and testers who are true experts in Magento theme development, will create a website for you quickly and effectively.

Final Thoughts

So, is custom Magento theme development truly needed? As we’ve mentioned above, choosing between ready-made Magento 2 themes and custom design depends on your unique needs, time, and budget. However, customized Magento development will more likely meet all your needs if you want a fresh, fully functional, and unique e-commerce website.

It’s up to you to decide on the color palette and the list of features, however, if you choose custom theme development, make sure that you choose an experienced Magento development team to work on your website’s custom design. This is vital!

Still got any questions about custom Magento themes? Be sure to reach us through our contact form. We will be happy to answer all your questions and assist you in bringing your project to life!

About the author
E-commerce Consultant
Anastasia is a Co-founder and the Business Development Director at Whidegroup with a decade of experience in e-commerce consulting and project management for small and medium-sized enterprises. Competent both in the business and technical side of e-commerce projects, her projects have been widely-distributed internationally. Anastasia is dedicated to providing clients and partners with tailored development solutions for their e-commerce businesses.
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