Like we’ve already mentioned – the Shopify platform is a flexible and complete solution for creating an e-commerce store. With a wide range of apps ripe for the picking at the Shopify apps store, merchants can improve default Shopify functionality and/or add a totally new one. This article is devoted to saving you time by highlighting the best apps available on the market. We hope few of them will complement your store perfectly.

This article recognizes the best marketing and sales apps, including top Shopify apps for SEO and website optimization. They are ultimately designed to help optimize your customers’ purchasing experience and increase conversions.

Best Marketing Apps for Shopify

Marketing and promotion are some of the vital elements in a comprehensive strategy focused on attracting new customers, retaining existing ones, and growing sales. The probability of high conversion is pretty low if you:

  • Don’t inform potential customers about your products and services
  • Don’t send any updates and offers to the existing customers

Shopify apps to drive traffic

We are sure that every merchant wants as many visitors on their website as possible. But how can you make that happen? Using ads, remarketing and retargeting tactics are a few of the ways!

#1 Free Traffic & Easy Ads app by Sixads

Free Traffic & Easy Ads is one of the best Shopify apps for traffic due to its broad functionality and the features concentrated in it. It allows users to manage Facebook, Instagram and Google ads in one account. Advanced analytics tools included in the app track your store visitors and their every move. Then algorithms target these audiences at the right time with a series of engaging ads. Нou can create ads in just one click with the help of automated visuals, texts, and targeting tools. When a product in a store sells out, Sixads automatically stops corresponding ads. And if product prices, images, titles or descriptions change, ads are instantly updated too.

Best Shopify apps for traffic

#2 Facebook channel app by Shopify

It is a good choice to use the Facebook channel app if you only want to run ads on Facebook and Instagram. This Shopify ads app provides merchants with all the tools to successfully sell and market across Facebook and Instagram. Thanks to its simple installation, Shopify products automatically sync to catalog on Facebook. Plus, you can create a custom storefront that will showcase your brand’s story and then tag products on social networks.

In-built marketing features help engage followers, build audience, and boost sales. Dynamic retargeting ads help enhance ad strategy allowing to retarget any shoppers that visited your store, getting you closer to making a sale.

Shopify ads app

#3 CleverEcommerce for Google Ads by Clever Ecommerce

Another Shopify advertising app that we can suggest using is the Clever Ecommerce app for Google Ads. It is great if your Shopify business wants to target people on the Google Adwords network. This app is a powerful marketing automation tool based on machine learning and big data. It allows merchants to effortlessly carry out Google Shopping, Search, Display & Remarketing campaigns.

Once you created Google Ads and launched a campaign, Clever Ecommerce automatically starts performance tracking and optimization of campaigns. It supports keyword generation, ads and banner creation, retargeting, dynamic remarketing ads, and Google Shopping ads. You can be assigned to a dedicated account manager who works on your account and acts as the primary contact for questions or concerns.

Shopify advertising app

Top Shopify email marketing apps

The reality of traffic, even targeted, is that most visitors that come to your store won’t return… unless you develop a strategy to keep them coming back. Building mailing lists and sending promo messages can help you retain the traffic. You can use one or a few Shopify mail apps to collect emails. Email marketing is a proactive tactic of sending messages to current and prospective customers for:

  • Selling them more
  • Educating them on your products or sales
  • Building loyalty

#1 Privy ‑ Pop Ups, Email, & SMS by Privy

Truly the best email marketing app for Shopify we have ever worked with is Privy. This is not a trivial email app Shopify merchants can use to collect customers’ emails from all subscription forms. It is a complete suite of conversion, email marketing and SMS tools for the Shopify store. This Shopify mailing list app automatically sends professional-looking newsletters, abandoned cart notifications, and order follow up emails. With it, you can run different marketing campaigns based on:

  • Time on page
  • Scroll depth
  • Exit intent
  • Frequency of visits

It also uses an advanced targeting method to deliver the right message to the right store visitor. Target depending on device type, shopping cart value, page URL, traffic type, location, and more.

Best email marketing app for Shopify

#2 Omnisend Email Marketing by Omnisend

The next best app for email marketing Shopify users can find on the apps store is Omnisend Email Marketing. Omnisend is an email and SMS marketing platform. It allows the creation of beautiful, shoppable emails in minutes using a drag and drop email builder and a variety of ready-made email templates. Merchants can add coupon codes, automatically pick and insert products and resend campaigns to the non-openers without tedious manual work. It enables a combination of emails, SMS and push notifications.

You can segment your customers based on their shopping behavior to improve conversions with well-targeted, personalized emails and texts. Creating segments for high-value customers, specific category/product shoppers or those that need to be reengaged allows you to:

  • Leverage marketing automation
  • Tailor communications with customers
Shopify mailing list app

#3 Klaviyo: Email Marketing by Klaviyo

This is the best Shopify email app that helps businesses to create lasting and high-value relationships with customers. It works across all marketing channels they use – email, SMS, web, in-app notifications. Klaviyo includes a free Form Builder that helps to collect more information about customers and grow email lists without any coding. It enables targeting forms to specific segments, devices, or pages and then easily analyzes results.

Klaviyo is also one of the best Shopify apps for customer segmentation. It allows merchants to target customers based on any event, profile, metric, and even location or date. It uses segmentation to build important groups of customers like VIPs and engaged profiles. Here are several queries the Klaviyo app can assist with:

  • Personalized automation
  • Social advertising
  • Targeted campaigns
  • SMS notifications and more
Best Shopify email app

Robust Shopify referral apps

The last, but not least, element in the e-commerce marketing strategy is the usage of a referral app for Shopify. As this report shows, word of mouth influences as much as 90% of buying decisions. Clearly, this is a powerful tool for spreading the knowledge about your products or services, and getting more sales.

A very handy Shopify referral program app is ReferralCandy which can be integrated with both Shopify and Shopify Plus e-commerce stores. It works for affiliate programs and influencer programs as well. Referral Candy provides a wide range of customization options to control the look of every element – from emails to pop-ups, with a drag-and-drop template editor or CSS. You can fully control referral rewards and incentives – choose cash rewards, or coupon codes, or a special gift. With automated rewards payouts, customers receive their referral rewards automatically. E-commerce merchants can track all referral sales, clicks, and traffic in a comprehensive dashboard. They can also track results with email integration via Mailchimp and Klaviyo.

Referral app for Shopify

Best Shopify analytics app

To manage advertising and the customer acquisition and retention process efficiently, you should monitor certain statistics on your website. These are:

  • Data about the number of visitors
  • Pages where they bounce most
  • The customer’ buying journey
  • Top landing pages and more

We suggest every merchant set up Google Analytics for Shopify for their store and integrate a customer tracking app.

Replay Live Session Recordings by CartKit is our favourite app in this category. Making live session recordings of each visitor on the store, allows the e-commerce team to see what visitors really do on your website and where they get confused or stuck. The app provides heatmaps, information about browser, session length, location, and a timestamp for each session and the session recording. This gives great insight into customer behavior and means you can:

  • Analyze and focus on what is important
  • Eliminate elements that don’t work and cost you time and money

The app is 100% free and can record up to 5,000 sessions per month.

Customer tracking app

Best Shopify Apps to Increase Sales and Conversion

Are you looking for the best conversion apps the Shopify marketplace has to offer? We bet you are, and you are not alone. The importance of Shopify apps to boost sales is obvious for each merchant. They can help increase an average order value, sell more and get more profit. There are a lot of aspects which affect sales and conversion rates on Shopify stores. Merchants and e-commerce managers should always keep abreast of tools and approaches that can help to optimize customers’ journeys and influence them to make a purchase. In this section we will review the best Shopify apps for conversions and sales boosts.

Persistent cart app and the best Shopify app for abandoned carts

As e-commerce statistics show, an average of 74% of all shopping carts are abandoned. There are a few smart methodics that can help merchants win in this situation. These are Shopify product apps for persistent shopping cart and abandoned cart notifications.

The increased penetration of mobile devices has made a significant impact on customer online shopping behavior. They frequently switch between devices on the path to purchase. Customers expect the products they’ve added to their cart on one device to be remembered when they login on another. You can provide this benefit for customers using the Keep Cart by Marsello. It’s a simple app, with no hidden costs and very handy functions to increase sales.

Persistent cart app for Shopify

With a high abandonment rate, only 34% of online retailers send abandoned cart recovery emails. Join them by installing an abandoned checkout Shopify app like Consistent Cart ‑ Abandon Cart by CartKit. With this best cart recovery app, Shopify merchants will definitely feel the difference in their sales volumes. You can save so much time with this app if you set up automatic email, SMS, or push notifications properly. You can inform customers about account creation, abandoned cart recovery options, send happy birthday greetings and more. This app makes a double-verification of customer orders before sending email or push notifications. You will 100% grow your sales without bothering customers.

Abandoned checkout Shopify app

There is nothing more efficient than using sales apps for business that help increase average order value like:

  • Shopify bundle app
  • Shopify upsell app
  • Personalized recommendations Shopify app and more

What is the best upsell app for Shopify?

Research shows that upselling is 68% more affordable than acquiring a new customer and can increase revenue by 10-30% on average. The best upsell Shopify app, as well as the best cross-sell app Shopify merchants can integrate into their stores, are both aimed at pushing customers to add more products to their cart. Upselling is a strategy to sell a superior, more expensive alternative to a product that customers are already looking for. Cross-selling is aimed at selling products that complement those that the customer is already buying. In online stores, this feature is usually added on the product page, shopping cart page or in pop-ups. Without further ado, here are the apps that will help you in implementing these features.

“You may also like” Shopify app implementation

LimeSpot Personalizer is a powerful personalized recommendations app for Shopify stores. It offers the following additions: you-may-also-like, upsell, cross-sell, post-purchase recommendations and more. LimeSpot is an AI-powered personalization tool that empowers merchants and marketers to deliver personalized shopping experiences across web, mobile, email, and ads. It is reached by showing relevant related products for the customer in various parts of your store – homepage, product pages, menu, 404 page and more. It allows you to customize the layout, design, content, and placement of each recommendation with no technical expertise needed. In-built analytics tools allow you to track the efficiency and performance of each recommended placement on every page. This is the best related products app Shopify merchants can find in the apps store, for sure.

“You may also like” Shopify app

Creation of product bundles and discounts promotion

Frequently Bought Together by Code Black Beltand is by far the winner in this category. It is a Shopify recommended products app, one-click upsell Shopify app and discount Shopify app all in one! The Frequently Bought Together app brings an Amazon-like recommended products feature into the Shopify store with zero configuration. This app analyzes previous purchases in a store database and produces a pull with recommended products that are usually added together to the shopping cart. These recommended products are then displayed on the product page and with a single click on the ‘Add to Cart’ button, the featured products are added to the shopping cart. Merchants can apply an automatic discount to the bundles, effectively using it as a Shopify discount app.

Shopify recommended products app

As we’ve already mentioned a discount app for Shopify, it’s worth saying that a thought-out discount strategy can bring more sales for your store. We can name Bold Discounts ‑ The Sale App by BOLD as the best discount app for Shopify. It allows merchants to be creative with promotions:

  • 1. Give discount by percentage off, a dollar amount off, or a fixed price.
  • 2. Apply sales at a variant, collection, or store level, or to hand-picked products only.
  • 3. Set up a sale in seconds storewide.
Discount app for Shopify

Upselling and cross-selling anywhere on the store using pop-ups

The best app in this category is the Bold upsell app. Shopify stores utilizing this app can show pop ups on any page of the store with an offer to upgrade products or add complementary products to their cart. It allows merchants to upsell customers from a single product to a product bundle or kit, or cross-sell complementary products that are already added to your customer’s cart. This app enables upsell performance tracking to optimize your offers or you can set up triggered options once a customer spends a specific amount of money. With custom styling options merchants can maintain branding throughout the shopper’s journey on all devices.

Bold upsell app for Shopify

Showing upsell offers on a cart page

Best product upsell app for Shopify goes to the In Cart Upsell app. Its title is totally descriptive. With the help of In Cart Upsell, merchants can offer the most relevant products at the perfect time in the order process – in the cart. With no coding required and no annoying pop ups, it gently nudges customers to buy more, increasing the average order value of your store. AI-powered autosuggest built in the system can automatically recommend the exact product a shopper is most likely going to buy next.

One-click upsell Shopify app

Implementation of reconverting strategy

This approach relates to the optimization of the Shopify ‘Thank You’ page by showing personalized recommended products right after the customer has placed an order. By optimizing this page and adding upsells or cross sells, there is a high chance to re-engage customers who just completed a purchase and catch them when they are most likely to buy. The best upselling app Shopify merchants can use in this context is ReConvert Upsell & Cross Sell by StilyoApps. It allows you to easily customize your thank you page with a drag and drop interface. It offers a free plan for stores with up to 50 orders per month and a few built-in widgets like social sharing and the reorder button, as well as paid plans for bigger stores, with wider functions included.

Best upselling app for Shopify

Back in stock notification app for Shopify

An ‘Out of stock’ notice on the product page can cast a damp over your customer, with an added frustration if they have no options to help them with it. In order to make the customer experience with your store a bit smoother, you can utilize a now back in stock Shopify app or a pre-order app from Shopify’s apps store. Back In Stock: Customer Alerts by SureSwift Capital is the best Shopify back in stock app available on the market.

This app takes minutes to set up with no coding required, but greatly helps to convert sales that could possibly be missed without “back in stock” notifications. The Back in Stock app operates on the product variant level: customers are notified when the specific size or color they want is restocked. This gives you impressive rates of engagement and conversion.

Back in stock notification app for Shopify

Best review app for Shopify

Customers usually look for feedback about the product or service and their buying decisions tend to be based on the customer reviews they see. According to Bright Local 84% of people trust online reviews as much as a personal recommendation. Installation of both the best product review app for Shopify and integration of customer review apps into the Shopify store are highly recommended for conversion optimization.

Yotpo Product Reviews & Photos is definitely the best product review app for Shopify with powerful in-built analytics that help make better business decisions. Yotpo is the leading e-commerce marketing platform that helps to build a powerful brand community collecting reviews, ratings, photos, and Q&A from customers. It then allows you to:

  • Display reviews/ratings anywhere on the website with on-site widgets
  • Share the best customer content on Facebook & Instagram
  • Leverage their official partnership with Google to boost brand discovery and increase search traffic, and more

With the free plan that includes all the essential features in the industry, merchants can be very flexible in building loyalty and retaining their customers.

Best review app for Shopify

There is also a very popular Shopify reviews app by Loox. It is the Shopify customer review app that combines a Shopify ratings app and the functionality of Shopify review app with pictures. It enables companies to automatically collect customer reviews with photos and display happy customer content. With customizable product review display options, you can show reviews in a list/grid layout, product review carousels, photo review popups, and review sidebars. It encourages word of mouth and repeat purchases with photo review incentives and referral discounts.

Shopify review app with pictures

Smart search and product filter app

Letting customers search and filter products by the options and parameters they think relevant is a powerful answer for building trust and providing a smooth user experience. Smart Search & Instant Search by Searchanise is a complete e-commerce search, navigation and merchandising solution that helps convert website visitors into paying customers. To avoid giving zero results this search app provides:

  • Advanced search with autocomplete and autocorrect
  • Instant Search suggestions
  • Personalization
  • Synonyms, and the ‘Did you mean?’ feature

It also allows adding both vertical and horizontal product filters to search results and collection pages for faster and more relevant search results.

Shopify smart search and product filter app

Effective apps for creating urgency

Urgency creation techniques make customers feel anxious because of the potential product shortage, for instance, or the end of discounts. In e-commerce, this unease motivates people to acquire scarce products by making a purchase. When done well, urgency can build engagement, boost conversion rates and even positively impact customer loyalty.

Shopify daily deal app integration

Daily Deals: BFCM Flash Sales is great in creating and scheduling storewide sales in seconds. Merchants can select specific products, collections, or entire inventory to run a deal on. These deals are then combined with countdown timers and create a real sense of urgency that drives customers towards placing an order. This app also gives tools to collect phone numbers and emails of customers so you can then send follow-ups and set up communications about your next flash sales. You can create powerful landing pages with daily deal products, perfect for email, SMS, or social media advertising campaigns.

Shopify daily deal app

Activation of countdown timers

Countdown timers work by stoking that fear of missing out (FOMO). They make customers feel like they must act at that moment to avoid missing out on something important. The Countdown Timer Bar by Hextom can assist here efficiently. It allows you to set multiple types of countdown timers as generic countdown, periodic countdown, daily/weekly countdown, and visitor-session based countdown. It also supports unlimited active timers on various pages of the store – top bar throughout the website, product pages, cart page and more. Further, it supports geo target to show different promotions for visitors depending on their country.

Countdown app for Shopify

Social proof and sales popup implementation

The most comprehensive app in this category is the Sale Kit app by Qikify. It is a powerful social proof and urgency solution to quickly and easily create that social proof to build trust, FOMO, and urgency, set announcement bars, create a cart countdown, and enable sales popups with available themes and templates. It allows you to create 3 types of promotion bars:

  • Announcement – to deliver messages to customers
  • Countdown bar – to create urgency and scarcity for deals
  • Newsletter bar – to collect emails from visitors

You can also show different kinds of popups like newsletter, discount, or exit popups to engage customers. This app has a free plan with all the essential features.

Sales pop up app for Shopify

Best wishlist app for Shopify

The next sales app Shopify merchants can use to engage customers is a wishlist app. Wishlists help to combine all desired products into a single place, and can serve as a purchase list for those who want to track price changes or need to allocate funds for future purchases. For merchants it is also an efficient way to gather analytics about popular products on their e-commerce stores. The best wishlist app the Shopify apps store offers merchants is Wishlist Plus by Swym Corporation.

Shopify best wishlist app

Top Shopify loyalty program apps

E-commerce loyalty program is a customer retention tool that makes a huge impact on turning clients into repeat customers that love your brand. Repeat customers have a higher lifetime value, meaning that you can get more sales and increase conversions in the store. Integration of Shopify loyalty apps helps boost customer loyalty by providing different kinds of rewards like discounts, free gifts, coupons, exclusive access to unreleased products, and more.

#1 Smile: Rewards & Loyalty app by Smile.io

Smile: Rewards & Loyalty app is the most rated 3-in-1 loyalty program Shopify app that includes both a loyalty and referral program, as well as a VIP program to strengthen customer retention with VIP statuses and perks. This app allows customers to earn points for actions like creating a customer account, placing an order, celebrating birthdays, or leaving reviews. It also behaves like a Shopify gift-with-purchase app enabling customers to redeem earned points for coupon codes or free gifts at checkout.

Shopify gift with purchase app

#2 Yotpo Loyalty & Rewards by Swell Rewards

Being one of the most comprehensive Shopify rewards apps, Yotpo Loyalty & Rewards can supercharge Shopify stores with a loyalty program, referral program, and email acquisition tool all with just a single solution. With this app, merchants can reward customers for over 15 unique actions, including referring friends to a store, writing product reviews, creating a store account, interacting with your brand on their socials, reading or viewing targeted content, or even spending schemes like “spend $X – get $Y”, “make X purchases – get $Y”, and much more. This Loyalty & Rewards solution is a certified Shopify Plus Technology Partner that provides extensive customization capabilities, white-glove setup, and detailed program consulting and design to the largest merchants.

Shopify rewards app

#3 Rise: Gift Cards & Loyalty by Rise.ai

This is the best gift card app for Shopify, harnessing the power of gift cards to increase revenue and loyalty and to drive new customers to your store. It allows merchants to build an enhanced Gift Card and Store Credit program on every Shopify plan, so customers can send branded, digital Gift Cards and gift vouchers directly to gift recipients via email and instant messaging. Merchants can set up numerous rules to automate the process of store credit and earning loyalty points. This is the best Shopify gift card app with multi-channel capability allowing you to offer Gift Cards usable across multiple stores – online, Shopify POS (Point of Sale).

Best gift card app for Shopify

Comprehensive Shopify sales funnel app

The goal for Shopify funnel apps is to empower merchants to analyze their current conversion funnels – visualize them, find the places where visitors exit the website most and make significant improvements for conversion optimization. The best funnel app for Shopify is Shogun Landing Page Builder. This funnel app for Shopify allows merchants to build a custom homepage, product pages, landing pages and more with a Page Builder, as the most versatile drag-and-drop page designing solution.

Built-in tools for A/B testing and measuring performance help analyze results of funnel optimization so you can make a decision to follow or change your strategy. This app has a robust elements library for page creation. In combination with analytics tools and customizable, on-page SEO elements, it also helps to optimize online stores for increased conversions. It can be easily integrated with Google Analytics to show real insights and drive results.

Best funnel app for Shopify

Conversion optimized Shopify checkout app

As we all know, the less steps customers need to pass to make a purchase – the more sales you’ll have for your online business. This approach helps to reduce overthinking and encourages visitors into making their purchase as soon as possible. In Shopify, it can be done by utilizing Fast Checkout In One Click by Sweet Ecom.

With this Shopify app, the Add to Cart button performs like the Buy Now button and directs customers to the checkout straight away. This app is compatible with all themes, so there is no need to adjust the look. It is simple in installation and doesn’t require any coding knowledge. With this Add to Cart app, Shopify product pages can have an additional Buy Now button near the Add to Cart one. Alternatively you can simply replace Add to Cart with the Buy Now button for higher conversions.

This app also gives you an option to completely bypass the cart page process and proceed straight to checkout, or to show the cart page popup window after clicking the Buy Now button before showing the checkout page to customers.

Add to cart Shopify app

Best live chat app for Shopify

It is hard to imagine an efficient customer support service on your Shopify store without a chat Shopify app. It gives customers a possibility to ask the support team for any help, clarify any possible misunderstandings, or learn more about products or services sold in the store. The robust customer service app for Shopify that stores can be enriched with is HelpCenter by Vertex LV. It is intended for e-commerce enterprises to make interactions with customers more effective by combining FAQ builder, HelpDesk ticketing and Live Chat in one solution. It allows you to:

  • Build an informative, easy to navigate FAQ page that will answer your customers’ questions before they appear in your inbox
  • Manage all inquiries from multiple channels in a single HelpDesk system
  • Use one account for several e-shops or communication channels, and…
  • Keep your business accessible in real-time with a Live Chat

It is hard to want more from the customer support app for your store. We highly recommend it.

Best live chat app for Shopify

It is difficult to choose the best app for conversions among all the listed Shopify apps that increase sales, but they can all provide a tremendous impact on sales volumes on your store when used right, with total understanding of your customers behavior.

Shopify SEO Apps and Apps for Website Optimization

As we all know, one of the most important things after making the choice of the best e-commerce shopping cart for your store and website development itself, is its proper search engine optimization. With the significant number of Shopify optimization apps, it is hard to make your own choice.

What is the best SEO app for Shopify?

We think it is the Plug in SEO app by SureSwift Capital. It offers both free and paid plans, and what we like the most – is that the free plan offers all the essential features you need for your Shopify store. Unlimited SEO checks and instructions for products, collections, pages, blog, speed problem checks and free fix instructions – is all covered by the app. With that in mind, we can definitely call Plug in SEO the best free SEO app for Shopify.

Best free SEO app for Shopify

We also want to highlight special apps for image optimization and performance improvement. If your store is properly optimized for speed, it ranks higher in Google. The higher it is ranked, the more traffic and sales you can have for your e-commerce business.

#1 Bulk Image Edit by Hextom

The first app is Bulk Image Edit ‑ Image SEO by Hextom. It works directly with images on your website – we’re sure you have a lot of them, especially for products. You can:

  • Execute bulk updates for image alt text and file name with customizable templates
  • Automatically resize newly added images
  • Minimize product or theme asset image file sizes without image quality loss, and more
Bulk SEO image editor app for Shopify

#2 AMP by Shop Sheriff

The second app that definitely deserves your attention is AMP by Shop Sheriff. Accelerated Mobile Pages (AMP) is a solution optimized for mobile web browsing and intended to help web pages load faster. This app converts parts of the store to AMP (Home page, Products, Collections, Blogs, and Pages), and indexes pages with Google for nearly instant load times, faster mobile page speed, and higher mobile search results. You can use an editor that operates exactly like Shopify’s page builder to transform your pages, edit all your AMP sidebar links, add relevant links to AMP pages and comply with GDPR.

Shopify AMP app

Please don’t forget that your e-commerce store needs to provide equal browsing opportunities for all the categories of users, whatever limitation they have. It’s vital that you put effort into making your store accessible to people with disabilities. A great app that can assist you with that is Accessibility Assistant by Cart Coders.

It allows store administrators to choose the position of the accessibility management panel on the page, customize its design and choose options that will be available for website visitors. It is absolutely free, but the benefits you get with it are innumerable.

Accessibility optimization app for Shopify

#3 Rewind Backups by Rewind

And the last app in our list of useful Shopify apps for website optimization is Rewind Backups by Rewind. The title speaks for itself – the app automatically backs up your store every day. That’s all, but how important it is! Shopify can’t help recover your store’s data, but as we all know – failures can happen and the human factor can always influence the process.

Some apps can delete or unintentionally edit items in your store, an unwitting administrator can unconditionally delete a product or page, or something else entirely can happen. No anxiety necessary – you can address all these problems with Rewind Backups that backs up your Shopify store and allows you to undo unwanted changes. By the way, it is the only app among all the Shopify Plus apps for backups in the Shopify Plus Certified App Program.

Useful Shopify apps for website optimization

Final Thoughts

It’s a fact that Shopify apps can unlock new functionality for your e-commerce store, optimize internal business processes, improve your customers’ purchasing journey and increase your sales. While the apps standing tall in our Top Shopify Apps list are among the best available on the market, it is possible some or all won’t be the keys to meeting the needs of your Shopify business. So, at the very least, our compilation will help you see optimization opportunities for your site. You can visit the Shopify apps store and look for the apps that will suit your requirements perfectly.

You can also think about custom Shopify app development for your e-commerce business. Apps that are developed initially pursuing the goals and specifics of a particular Shopify store are definitely more efficient in terms of performance overloads for your store, functional capabilities and usability features. If you are not sure about the method that can best help you address some desired functionality, you have questions if an app you have in mind can provide the needed functionality or you are just looking for consultation for your Shopify store, feel free to contact Whidegroup anytime. Let’s do e-commerce better together!

About the author
Anastasia Zhuk E-commerce Consultant
Anastasia is a Co-founder and the Business Development Director at Whidegroup with a decade of experience in e-commerce consulting and project management for small and medium-sized enterprises. Competent both in the business and technical side of e-commerce projects, her projects have been widely-distributed internationally. Anastasia is dedicated to providing clients and partners with tailored development solutions for their e-commerce businesses.
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