LICHTNELKE

Before the redesign, the header lacked key icons such as the “Wishlist” and “User account login”. The overall look of the header and menu was visually outdated. In addition, the submenu, especially for categories with numerous subcategories, took up excessive screen space, making it difficult to explore product categories.

To address these issues, we implemented several key changes:

• Icons: we added “Wishlist” and “User account login” icons, giving them a modernized look that aligns with established design practices.
• Menu: we refreshed the Menu appearance and added a scroll bar for easier navigation. The new scroll bar streamlined the open Menu, allowing customers to navigate more efficiently and improving the overall user experience.

There were no interactive elements on the previous home page. Specifically, the static hero image failed to capture attention, product interactions were limited, and key promotional features were easy to overlook. The newsletter subscription was also buried in the footer, resulting in minimal sign-ups.

To enhance the home page experience, we implemented the following changes.

Before the redesign, key elements on the product page were not effectively positioned or visually prominent, leading to lower customer engagement. Important actions like adding items to the cart or selecting quantities were not as convenient and catchy as they should have been.

To address these issues, we refreshed and repositioned the following elements:

• The “In den Warenkorb” (Add to cart) button: we updated the design and placement of the “Add to cart” button, making it more visible and easier for customers to click, which directly boosts conversion rates.
• The quantity selection buttons: we redesigned and repositioned the quantity selection buttons to enhance their usability. This ensures that customers can easily adjust the quantity of items.
• The delivery clock block: we raised and modernized the delivery clock block, making it more noticeable to customers. This block encourages visitors to place an order faster if they want to receive the delivery by a specified deadline.

These changes collectively improved the product page usability, resulting in higher conversions.

Previously the hero image, product photos, and filters were outdated, and key product details were not immediately visible.

So, we made a few changes to refresh the look of the store and align in with the latest design practices in e-commerce:

• Updated the look of hero image and product photos: we added a more stylish hero image and made product photos more simple showing only one product. This led to better customer engagement.
• Improved layered navigation style: we made the sidebar look clean without drastic changes to keep up with the current design trends.
• Added new labels on thumbnail product images: we introduced new labels on product thumbnails, highlighting important product features and promotions. These labels help customers make quicker, more informed decisions.