GENERATE is an online store built on the Shopify platform, selling various designer products, from household accessories to toys and even large furniture pieces. The mission of the company is to introduce the world’s designs to Japanese customers and likewise, to introduce Japanese designs to the world. Launched in 2003, today the company has its bases in North America, Europe, Japan, and Mexico, and does its best to provide customers with the modern products and services.
Despite their amazing business model, website performance issues, and an inability for users to interact with the website efficiently led Generate Design to connect with Whidegroup. At the moment they reached us, the load speed of their website homepage was as slow as 28 seconds.