Top 7 Reasons to Choose Hyvä Theme

for Your Magento 2 Store Upgrade

Hyvä is more than just a revolutionary Magento 2 theme that delivers lightning-fast speed and high performance. By 2025, it has evolved into a self-sufficient ecosystem that includes:

• Hyvä Theme: built with modern frameworks that deliver the now-famous ultrafast speed and performance
• Hyvä UI: a library of UI components that allows you to “assemble” and customize storefront faster and easier, saving your time and money
• Hyvä Checkout: designed using the latest consumer behavior research to improve conversions, and it’s continuously updated and refined
• Hyvä CMS: enables you to manage and edit page layouts directly from the Magento admin panel and instantly preview them as they’ll appear live

Sounds impressive and the Hyvä development team isn’t going to stop there. They’ve already announced upcoming tools like a redesigned Admin Dashboard, Media Optimization, and an Image Editor. It’s quite possible that, by the time you’re reading this, happy Hyvä license holders may already be using these new tools.

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Wondering if all of this is more than just vivid words? Just look at the growth in the number of Magento stores using Hyvä. At the start of 2024, 2.5 years after its launch, around 500 live websites were using Hyvä theme. By February 2025, that number had grown to nearly 5,000. In just one year, Hyvä’s usage among Magento stores increased tenfold!

This rapid growth in businesses investing in Hyvä shows its credibility and rising recognition in the ecommerce development space.

Source: BuiltWith

So why do ecommerce merchants choose Hyvä theme among all available options? Let’s take a closer look at what made Hyvä so popular.

Reason #1: Unmatched Website Performance and Speed

Magento has long been criticized for its heavy, slow-loading frontend — and Hyvä was built to solve this issue at its core. Unlike most third-party Magento themes that rely on the default Luma stack, Hyvä takes a different route. It completely removes the standard frontend architecture with bulky JavaScript libraries, replacing it with a modern framework built on:

• Tailwind CSS: responsible for styling and layout, helps developers to style websites quickly using ready-made design classes
• Alpine.js: responsible for adding interactivity, and provides opportunities for creating dynamic elements (e.g. dropdown menus, forms validation, quantity selectors, and real-time updates to cart totals) without performance hit of larger JavaScript frameworks

This shift results in significantly better Core Web Vitals (CWV) and improved PageSpeed Insights (PSI) scores in general. Merchants who switch to Hyvä report load time reductions from 5–6 seconds to less than 2 seconds. This, in turn, reduces bounce rates and positively impacts revenue.

Whidegroup has seen these results in practice. After migrating from the Porto theme to Hyvä, one of our clients, a German plant and garden store, boosted their PSI performance score from 67 to 94. Metrics like TBT (Total Blocking Time), LCP (Largest Contentful Paint), and CLS (Cumulative Layout Shift) also showed noticeable improvements. Take a look at the table below to see these changes.

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Reason #2: Improved UX Across Devices

Hyvä is built with a mobile-first approach, giving you ample opportunities to realize your design vision and control how content appears and behaves across devices. By leveraging Tailwind CSS’s responsive utility classes, your development team can quickly apply styles based on screen size.

This granular control enables precise tailoring of element sizing, ordering, and display across breakpoints — without leaving the HTML. As a result, the Hyvä frontend adapts elegantly out of the box, ensuring fast load times, intuitive navigation, and a checkout process that’s easy to complete on any device.

Hyvä also provides adaptable content elements with predefined styles, including multiple types of grids. For example, you can use two-column or four-column grid format for banners and grid images or grid patterns format for product category pages. This allows you to quickly maintain a clean, consistent layout across devices.

Additionally, Hyvä UI 2.5.0 introduces mobile-friendly menu components, including a choice between two types of the menu: scrollable lists and tabbed interfaces. Both support understandable page hierarchy and improve usability on small screens. These components are fully customizable and offer features like a sticky flex zone at the bottom for call-to-action buttons or static blocks.

Together, these tools expand your store’s ability to engage users across all devices.

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How Switching to Hyvä Upgrades Store’s Interface and Usability

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Reason #3: Future-Proof Technology Stack

Hyvä ensures your store presents a modern image from day one. Its default design includes contemporary large elements with rounded corners and stylish fonts. Hyvä also comes with essential components like built-in pop-ups, swatches, sliders, and message displays, saving your team development time. As a result, your store is ready to launch without lengthy design customization.

What’s more, everything is built according to modern frontend standards — thanks to the use of Tailwind CSS and Alpine.js, unlike the outdated Luma. These frameworks are actively maintained and continuously evolving, so you can count on long-term support. So, you won’t have to look for alternatives in a couple of years.

Reason #4: SEO-Friendly Architecture

Let’s start with the key factors search engines consider when ranking websites:

• Speed and performance
• Mobile-friendliness
• Website structure
• High-quality content
• Keyword optimization
• Backlink profile
• Indexability and сrawlability
• User engagement signals (like bounce rate, time on site, etc.)

As we’ve already discussed, Hyvä theme delivers high CWV scores, fast page load speed, and full mobile responsiveness at its core. Hyva’s modern codebase makes it easier to implement meta tags, structured data (Schema.org), and more. Additionally, clean and semantic HTML/CSS code makes it easier for search engines to crawl and index your site, so your product pages and categories are easier to discover. All these factors have a positive impact on your store’s search engine rankings.

Reason #5: Advanced Customization Capabilities

Unlike many Magento themes that rely on rigid prebuilt templates, Hyvä offers greater flexibility and efficiency. It provides developers with a library of ready-made UI elements, all powered by the capabilities of Tailwind CSS. This means your team can compose designs using predefined UI-elements and utility classes from Tailwind CSS, rather than writing custom CSS from scratch.

The strategic use of Tailwind CSS streamlines development in two key ways that contribute to faster project completion:

• 1. Targeted design modifications. When a specific element requires a unique style, you can simply apply utility classes directly to that element in the HTML. Visual changes are immediate and scoped only to that element. This is a major advantage: adding or removing a utility class affects just that one element, so there’s no risk of accidentally impacting other parts of the site.
• 2. Global consistency. For site-wide styling, developers can define rules once in a central configuration file. These styles are automatically applied wherever needed without tedious manual adjustments across multiple pages. Furthermore, developers can build reusable components. In the long run, it is easier to add new features, implement third-party integrations, and keep your store running smoothly.

Hyvä also offers a powerful new feature — Hyvä CMS, a modern alternative to Magento Page Builder. It lets you create or edit website pages directly from the admin panel: add or remove content blocks, adjust colors and styles, update text, and see changes reflected in real time on the storefront. Also you can save work in draft and come back to it later or quickly rollback to previous content output. Like everything in the Hyvä ecosystem, it’s fast, stable, and easy to use.

This streamlined approach helps designers work more efficiently, saving both time and money. If your in-house team is confident with the basics of design, you may even create a basic minimalist website without a web designer at all.

Reason #6: Hyvä Commerce That Simplifiers Management Through Admin Panel

Built from the ground up to ensure the best user experience and developer experience, The Hyvä Way.

That’s how the Hyvä team introduces their latest offering on the official website.

Hyvä Commerce is a complete frontend solution available for both Magento Open Source and Adobe Commerce. It currently includes Hyvä Theme, Hyvä Checkout, Hyvä UI kit, and Hyvä CMS — all designed to work seamlessly together. This way, you get access to all the latest features from the Hyvä ecosystem — at once and at a discounted price compared to buying each module separately. Eventually, the purchase of the Hyvä Commerce package allows you to:

• Build a Hyvä-based frontend that ensures fast load times and excellent responsiveness for your store
• Speed up design creation and content editing using the UI Kit and Hyvä CMS
• Integrate Hyvä Checkout, which simplifies the checkout process and helps reduce cart abandonment

Hence, this all-in-one solution lets you launch an ecommerce website with a modern design and built-in optimized checkout. This will be faster, more visually appealing, and higher-performing than attempting a major upgrade of your current Luma-based theme.

The Hyvä team also has an ambitious roadmap. In the near future, they plan to expand existing Hyvä Commerce features and introduce new ones, including:

• Admin Dashboard with widgets that display data from multiple storefronts, compare performance metrics, track cart conversion trends, and more
• Media Optimization that integrates with Hyvä CMS, category pages, and media gallery to optimize imagery and maintain fast store performance
• Image Editor that allows you to enhance all store images directly from the admin panel — no third-party tools needed

Source: Hyva

Reason #7: Significant Long-Term Cost Savings

Our store has been running on Hyvä theme for more than two years. Looking back, I’m confident it was the right decision — ecommerce is a major part of our business, and we have to think about the future.

The investment in the license isn’t significant if you’re already planning a retheming project. One of the challenges of retheming is that the entire frontend needs to be redesigned. This requires organizing all the existing elements, which takes time and budget. Our project as, I believe like many other long-standing ones, had accumulated some low-quality elements and implementations over the years. When we switched to Hyvä, we used the opportunity to clean all that up. The project is now in a much healthier state.

If we were starting a new Magento project today, we would absolutely choose Hyvä from the beginning. The theme is gaining popularity, and I’m sure that more modules supporting it will appear. That also means a growing number of qualified developers who know how to work with Hyvä.Henning Bargest, Head of IT Department at Lichtnelke

Even though Hyvä requires a higher upfront investment for licence purchase than most third-party Magento themes, it’s widely recognized as a smart financial decision for merchants focused on long-term growth. Here’s how Hyvä helps you save over time:

• Minimized performance optimization costs: Based on lightweight technical stack, Hyvä is built to pass CWV assessment by default, so there’s no need to spend extra on load speed fixes or third-party optimization services
• Increased conversions: Fast-loading pages and an intuitive user experience lead to higher conversion rates, more sales, and greater revenue
• Reduced dependence on designers: The built-in UI kit and Hyvä CMS let your team implement some frontend adjustments without the need to involve a designer for every small change
• Lower maintenance costs: A clean codebase and modern tech stack simplify site support, allowing you to spend less on ongoing maintenance
• Better return from SEO efforts: A technically optimized site ensures that your investment in SEO pays off through higher search ranking and increased organic traffic
• Faster time to market for new features: Hyvä’s simplicity means updates and launches happen quicker, which translates to faster ROI
• Increased brand loyalty: A fast, intuitive website creates a better customer experience, encouraging repeat purchases and word-of-mouth referrals

In short, Hyvä isn’t just a visual upgrade — it’s a strategic investment in a high-performing, cost-efficient ecommerce website that scales with your business.

When Hyvä Isn’t the Right Fit for Your Store

Being aware of the performance, flexibility, and long-term cost benefits that Hyvä offers, Magento merchants can make an informed decision about upgrading their ecommerce websites. But is it the right solution for every online store? Not necessarily. Let’s take a closer look when it makes sense to explore other options.

You’ve recently invested in a custom-built Magento theme

Hyvä has a completely different architecture compared to standard Magento themes. So, if your store already runs on a heavily customized frontend, switching won’t be simple. Along with the Hyvä license cost, you’ll need to invest significantly in rewriting your custom code to align with the Hyvä stack. This not only increases the cost but also multiplies the migration timeline.

In such cases, it’s important to define what exactly you’re not satisfied with in your current theme and conduct a website audit. Perhaps performance optimization and a few minor adjustments will be enough to achieve your goals without retheming.

You have a small store with minimal customization needs

If your store has a small product catalog, no custom features, and no plans for major scaling, investing in Hyvä may not be a good idea. In such cases, regular updates and optimizations to your existing site will be more cost-effective. You simply won’t take full advantage of Hyvä’s capabilities — so why pay for more than you need?

When your current theme is outdated or no longer supported, consider switching to a modern, ready-made template built for your niche. These themes often deliver the functionality you require, offer acceptable performance levels, and are much cheaper compared to migration to Hyvä.

You aim on providing app-like browsing experience

If you want your website to support such features as offline browsing and push notifications, then a Progressive Web App (PWA) is your choice — not Hyvä.

PWA technology lets customers navigate your website offline or with a poor internet connection by caching essential resources like HTML, CSS, JavaScript, and images. It can also send push notifications directly to users’ devices, just like a mobile app. This is possible because PWAs use a special type of browser technology called service workers, which store content locally and manage background tasks. Hyvä, on the other hand, is focused on speed and performance, but it doesn’t support those specific features.

You’re not ready to invest in a custom migration strategy

It may sound obvious, but it’s worth repeating: Hyvä isn’t a plug-and-play theme. Migrating a large Magento store with third-party extensions and custom code — and these are the websites that benefit the most from Hyvä — takes time and money. If you hire Hyvä developers expecting them to launch an updated, highly optimized website just a month after starting, that’s unfortunately just impossible.

Migrating to Hyvä theme is a marathon, not a sprint, so patience is a key to seeing the benefits.

Final Thoughts

Choosing Hyvä means choosing speed, flexibility, and a predictable path to long-term growth. Its modern tech stack, customization options, and built-in performance advantages help elevate your online store to the next level.

Not sure how Hyvä fits into your business plans? Request a free Hyvä migration consultation with our technical architect. We’ll review your current store, answer your questions, and help you make an informed decision about the next steps.

FAQs

Why Hyvä theme?

Hyvä is a Magento 2 frontend theme built with performance, simplicity, and user experience in mind. It replaces Magento’s traditional Luma stack with a modern lightweight setup based on Tailwind CSS and Alpine.js, resulting in lightning-fast load times and excellent Core Web Vitals scores. For merchants, this translates into higher conversion rates, better SEO, and lower long-term maintenance costs. Hyvä is also developer-friendly, which means your store can evolve faster with fewer resources.

Is Hyvä compatible with other ecommerce platforms besides Magento 2?

Unfortunately, no. Hyvä is built exclusively for Magento 2 and isn’t compatible with other ecommerce platforms such as Shopify, BigCommerce, or WooCommerce. It was specifically designed to address Magento’s frontend performance limitations and offer a smarter alternative to traditional themes like Luma or Porto.

Can I use Hyvä with my existing third-party Magento extensions?

Not always — but the Hyvä team and community are actively expanding the list of Magento extensions compatible with the theme. You can check whether your current modules work with Hyvä using the Compatibility Module Tracker. Even if some extensions aren’t fully supported yet, skilled providers of Hyvä development services can adapt them to ensure smooth integration with your store.

Is Hyvä better than PWA Studio for Magento?

Hyvä and Magento PWA Studio serve different purposes and suit different business goals. PWA Studio is designed for headless, app-like experiences with offline capabilities and mobile-first engagement. However, it requires a much larger development budget and ongoing technical support.

Hyvä, on the other hand, offers significant speed improvements, is easier to maintain, and delivers a smooth experience across all devices without the overhead of a headless setup. For most mid-sized and growing ecommerce stores, Hyvä provides a faster ROI and fewer maintenance headaches compared to PWA Studio.

How long does it take to migrate a Magento 2 store to Hyvä?

The timeline for Hyvä migration depends on the complexity of your current Magento store. Based on Whidegroup experience, migrating to Hyvä typically takes anywhere from 6 weeks for small websites with minor customizations to 10 months for projects with numerous integrations and extensive custom code. In any case, it’s best to start with a technical audit to get a realistic estimate.