Since Hyvä is still a new technology, finding a skilled Hyvä developer for your Magento store is a real challenge. The market is flooded with so-called “experts” who lack the necessary expertise. It means that the wrong choice will cost you not only wasted money but, what is much worse, lost time and missed opportunities.

Therefore, the main point of this article is to help you avoid those treacherous Hyvä theme developers. Here, you’ll find the following information:

  • How to define your needs before starting your search
  • How to choose the Magento development company that best suits your needs
  • What to pay attention to when signing a contract with a company
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Whidegroup offers a full suite of Hyvä theme development services

Note: In this article we focus on hiring Magento development teams, not freelancers. While responsible and skilled solo developers exist, searching on freelance marketplaces is still a gamble with a high probability of losing money. Additionally, a freelancer can suddenly and permanently disappear from the radar. Even if you haven’t paid them anything yet, it would cost you precious time, and you’d have to start your search all over again.

An established development company, on the other hand, provides contractual obligations, ensuring accountability. If the company fails to meet its commitments, you have clear legal recourse.

With that in mind, let’s get started.

Step 1. Define Your Project Goals

Clearly identify the problem or task you need to solve. Common scenarios include:

  • Installing and customizing Hyvä: You’ve just purchased the Hyvä theme and plan to install it on a new online store, and customize it for your various business needs
  • Migrating from another Magento theme: You want to move your store to Hyvä while preserving all data, design, and functionality
  • Enhancing an existing Hyvä store: Your store is already running on Hyvä, but you need targeted improvements, such as:
    • Speed optimization
    • Design updates
    • Integration of a third-party Magento extension
    • Custom development of a new extension for your unique business needs because there are no ready-made solutions on the market

There’s a chance that after speaking with a specialist, you’ll radically change your project goals. For example, you believe that minor UI/UX design changes will improve conversions. However, the ecommerce architect shows you solid evidence that optimizing website speed should come first. Anyway, having a clear starting point helps potential partners understand your needs from the outset.

Step 2. Determine an Approximate Timeline and Budget

Time and money go hand in hand here. The first step is understanding how much Hyvä developers charge per hour.

Rates vary based on company size, experience, and reputation. Typically:

  • Mediocre Magento 2 development companies charge about $20/hour
  • Boutique ecommerce development companies start at $50/hour
  • Big-name ecommerce development companies start at $100/hour

In many cases, mid-priced companies with strong Magento experience deliver the same quality as higher-priced ones, where branding inflates the cost. It’s like choosing a car — do you go for a premium Lexus, or a reliable yet more affordable Toyota?

However, the cheapest options come with risks. Would you trust a Chery that crumples in a minor accident and costs more to fix than replace? Probably not. The same applies to your store — invest in a reliable development partner to avoid costly headaches down the road.

Additionally, remember that the more complex the goal you set, the bigger the development team you need. It may involve multiple developers, a designer, an SEO expert, etc. Therefore, a custom Hyvä theme development project can’t cost $500. We get it — it’s disappointing, but that’s just how it is.

Time estimation

Now, let’s talk about timelines. If speed isn’t a priority, you can opt for a slower implementation, which spreads out costs over time and reduces monthly expenses. However, every project still needs a clear deadline — without one, your project risks turning into a never ending story.

If you need to complete the project by a specific deadline, be aware that some companies charge urgency fees. At Whidegroup, we don’t. We may consider overtime for urgent projects from valued clients. Just remember that you pay for development time, so a fast-tracked project means a higher upfront cost in a short period.

Anyway, keep in mind that miracles don’t happen — no one can fully customize a store from scratch to perfection in just five days. So, if you’re planning to upgrade your store for Black Friday, we highly recommend starting the development process in the summer.

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The table below shows how long Whidegroup specialists typically take to complete different tasks. While this serves as a general guide, we should emphasize that these timelines can increase significantly for complex stores that require extensive customization.

Estimated Timeframes for Hyvä Theme Development and Customization

Service

Approximate timeline (development hours)

Service

Hyvä installation and customization

Approximate timeline (development hours)

40–120

Service

Hyvä migration

Approximate timeline (development hours)

80–320

Service

Speed optimization

Approximate timeline (development hours)

120–160

Service

Theme design update

Approximate timeline (development hours)

40–480

Service

Extensions integration

Approximate timeline (development hours)

16–40

Service

Extension development

Approximate timeline (development hours)

40–240

We’d like to note that if you have an unlimited budget, you can opt for a dedicated team engagement model. This approach ensures high-quality results in the shortest possible time.

If your budget is limited, be upfront about your financial constraints when discussing the project. After evaluating your store’s current state, requirements, and budget, an ecommerce architect will determine whether all tasks can be completed within your limits or propose an optimized scope to maintain quality.

Step 3. Find Hyvä Theme Development Companies

Now, let’s tackle the main question — how do you find competent Hyvä developers? Some of the following options may seem obvious, but still, they all work!

Talk to other merchants

Word-of-mouth recommendations still matter. If someone you trust has had a successful Hyvä development experience, why not leverage their insights? However, keep in mind that beyond technical expertise in Magento and Hyvä, soft skills also play a huge role. Just because the company worked well for your friend doesn’t mean it will be the right fit for you. Website development is a team effort — if your first interaction with the company expert feels uncomfortable, imagine the stress of coordinating every task with them. Don’t settle too quickly — explore other options.

Ask in the official Hyvä Slack channel

If you’ve purchased the Hyvä theme for Magento, you can request access to the official Slack support channel. There, you can ask about official partners who specialize in Hyvä development. If none of them meet your needs, there’s still one more universal method to find a reliable provider.

Google “Hyvä theme development services”

Search online and browse different companies’ websites. Now, here’s the scary part: don’t just rely on the first page of search results. It’s useful to go as far as the third or even the fourth page, especially for the skeptics.

Don’t panic — you’ll quickly narrow down your options. If a company’s website looks terrible or takes too long to load, close the tab and move on. After all, why trust developers who can’t even optimize their own site?

Once you’ve shortlisted potential companies, take a closer look at their websites.

Step 4. Assess Technical Expertise

Let’s begin with the essential — the hard skills a proficient Hyvä developer should possess:

  • Understanding of Magento 2 Architecture: How M2 interacts with both front-end and back-end layers
  • Front-end technologies: Expertise in Tailwind CSS, Alpine.js, React/Vue.js, HTML5, CSS3, and modern JavaScript (ES6+) to efficiently make customizations using the benefits of Hyvä front-end stack
  • API integration: To seamlessly connect the front-end with Magento 2’s back-end, a developer should be proficient in REST APIs, Graph QL and AJAX
  • Performance optimization & SEO: Beyond expertise in Hyvä, proficiency in optimizing Magento website performance and user experience will be a major plus

If you don’t have a specialist on your team who can assess these technical skills (which is the case for most ecommerce businesses worldwide), you can evaluate a company’s expertise using indirect measures:

  • Hyvä-related case studies: Look for documented projects showcasing their experience with Hyvä theme development
  • Client reviews and testimonials: Check feedback not only on the company’s website but also on independent platforms like Clutch and Trustpilot
  • Years of Magento experience: While Hyvä is relatively new, strong understanding of the Magento platform is essential for effective development development of the tailored Hyvä solutions
See Whidegroup expertise in action — explore our
Lichtnelke migration case

Additionally, we’d like to highlight one more point worth paying attention to.

Expertise in the ecommerce niche

Some companies offer development services for all types of businesses — ranging from simple landing pages to corporate websites for lawyers, accountants, and even online casinos. Among these projects, they also take on ecommerce solutions. However, their broad focus often means a lack of deep expertise in any particular niche. Eventually, they prioritize quantity over quality.

If you need high-quality work, specialized expertise, and an individual approach, we recommend choosing a company with a strong focus on ecommerce. Boutique ecommerce development companies invest their experience and resources into crafting solutions specifically for online stores. Therefore, your partnership with Magento developers ensures that your project benefits from a team that truly understands the complexities of ecommerce and implements industry best practices.

showcase expertise in hyva development

Step 5. Check All Hyvä Theme Services That Companies Offer

Let’s be honest — a Magento store isn’t something you can set up once and forget. To keep your store running smoothly, you’ll need high-quality support in the future. Searching for new contractors for every task is inefficient and time-consuming.

If your first experience with a company is positive, it makes sense to continue working with them. That’s why we recommend choosing a company that offers a full range of Magento Hyvä development services, including:

  • Speed optimization
  • Extension development
  • Third-party integrations
  • Design
  • Security
  • Support and maintenance

Step 6. Book a Free Consultation

Most reputable companies offer a free initial consultation. Based on your research from the previous steps, select 2–3 companies that seem like the best fit and schedule a consultation.

Use the call to outline the project scope, honestly define your budget, and clarify your expectations about the timeline. The company’s representative will then explain whether they can solve your tasks in accordance with your demands or suggest a more realistic estimate. Remember that it is impossible to achieve high quality, low cost, and fast delivery all at once. Be wary of companies that promise all three.

This call also gives you a chance to assess their communication style and overall fit of the company before making a final decision.

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Step 7. Sign a Contract With Your Top Hyvä Development Company

Once you’ve determined which company is the best fit, finalize the details of your collaboration and (drumroll)… sign the contract.

As promised at the beginning of the article, here’s a list of the key contractual points to clarify:

  • Scope of work: Clear definition of the tasks and deliverables
  • Project timeline: Milestones and deadlines
  • Payment terms: The total cost, payment schedule, and any additional fees
  • Revisions and adjustments: How changes to the project scope will be handled
  • Reporting: Describe expectations on the project status updates
  • Testing: The amount of time that is expected to be spent on testing and who will be responsible for testing
  • Intellectual property rights: Who owns the final code and designs
  • Confidentiality agreement: Protection of your sensitive business information
  • Post-launch support: Specification of free support period, bug fixes, and updates
  • Exit terms: Conditions for terminating the contract

Now you’re all set — good luck with your search for an experienced Hyvä themes developer!

Final Thoughts

Magento Hyvä website development and optimization is a collaborative effort. The expertise of the development team and your clear articulation of project goals, requirements, and resources are equally vital.

This synergy results in a high-performing online store that converts visitors into loyal customers and drives revenue growth. The development company, in turn, earns well-deserved compensation, professional satisfaction, and your honest review, which will guide future merchants in their search for Hyvä developers.

If you’re unsure about the exact tasks needed to enhance your ecommerce website, contact us — we’ll figure it out together!

About the author
avatar
Ecommerce Architect
Anton is passionate about elevating ecommerce performance through tailored solutions and dedicated to helping small to medium-sized ecommerce businesses enhance their sales with customized development strategies. With a solid engineering background and over a decade of experience in ecommerce consulting, team management, and business analysis, Anton brings a comprehensive perspective to each project. Collaborating directly with merchants and addressing urgent ecommerce challenges has equipped him with a nuanced understanding of the factors influencing conversion rates and overall sales performance.
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