Attracting new customers is only part of ecommerce growth. The next challenge is turning them into repeat buyers and keeping them engaged over time. Gift cards can help with both. They work as a flexible retention and promotion tool: you can use them to encourage first-time purchases, reward loyal customers, win back inactive buyers, or […]
Starting an online clothing business is an attractive opportunity for upcoming merchants to make money, since it is much easier than running a brick-and-mortar store. It also means the startup costs are much lower, because you won’t need to pay rent, utilities, or hire as much staff. But how much does it cost to start […]
As an ecommerce business owner, you probably know the amount of effort and financial resources it takes to attract visitors to your online store. SEO, advertising, social networks, and other measures are often used in an attempt to drive more traffic. But why do people visit your site only to then leave without making a […]
You’ve probably heard the funny anecdote of the kindergartener ordering a delivery of toys using Amazon Alex’s voice bot. And you may have used H&M’s or Sephora’s messenger chatbot to buy some of their products. It looks like chatbots are already here, and ecommerce companies benefit from them the most since they help online stores […]
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